Archive for June, 2010

Kristin McMahon

Pace Car

by on June 29th, 2010 at 1:30pm in News

Check out some of the pictures from the Hyde Park blast this weekend!  The MINI Patrol Car was out as the pace car for the event!

Jenna Fullenkamp

Hyde Park Blast

by on June 28th, 2010 at 3:41pm in News
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Check out footage from this weekend’s Hyde Park Blast in Hyde Park! Watch the MINI Cop Car cruise around the corner as the official Pace Car!

Kristin McMahon


by on June 25th, 2010 at 3:05pm in News

New song by Travie McCoy called Billionaire…their car of choice in the video is a MINI Cooper Convertible! To them I say well done :)

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Kristin McMahon


by on June 24th, 2010 at 7:56am in News

Do you know what a Makarapa is?  To celebrate the Soccer World Championship in South Africa, the MINI Countryman got its own handcrafted soccer-helmet…  How are YOU celebrating the World Championship?

The Makarapa is a workman’s safety helmet that has been completely remodeled and customized according to the individual tastes of the football supporter wearing it. Each handcrafted, colorfully painted headdress is worn with pride and becomes an artwork in its own right.

The “true” combination of a crazy South African football style does not only consist of the much sought Vuvuzelas, indeed the exotically created Makarapas can be added. So it is obvious that MINI follows this style and creates its own Makarapa-design in South Africa.

For more information log onto:

Jenna Fullenkamp

Porsche Driver Wanted…

by on June 17th, 2010 at 10:06am in News

The latest is in on the MINI vs Porsche race.

They need a driver. No one is willing from Porsche to step up, and I get that, no one likes to lose! So MINI has placed the ad and opened it up to eager Porsche drivers that think their car can beat MINI.

Now let’s look at it from the view of Porsche. Tables are turned and we are being challenged to race Porsche. First of all, MINI would have taken the challenge, hands down. BUT if they didn’t, if they needed a MINI Driver to step up, would you?!

Kristin McMahon

Join our team!

by on June 17th, 2010 at 8:42am in News

Cincinnati MINI & The BMW Store have immediate openings in Sales and in our Call Center!  Take a look at the links below!!!  We would love to hear from you or someone you may know who is interested.

Cincinnati MINI

The BMW Store

Kristin McMahon

MINIs Response to Porsche…

by on June 15th, 2010 at 2:13pm in News

MINI is not ready to give up on the MINI vs. Porsche race. They’ve upped the ante and re-challenged Porsche in this new video from MINI USA president Jim McDowell. After watching this hilarious new video there’s no way that Porsche can say no.

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Nick Walsh

Keep Your Engine Properly Tuned

Fixing a car that is noticeably out of tune or has failed an emissions test can improve its gas mileage by an average of 4 percent, though results vary based on the kind of repair and how well it is done.

Fixing a serious maintenance problem, such as a faulty oxygen sensor, can improve your mileage by as much as 40 percent.

Fuel Economy Benefit: 4%

Keep Tires Properly Inflated

You can improve your gas mileage by up to 3.3 percent by keeping your tires inflated to the proper pressure. Under-inflated tires can lower gas mileage by 0.3 percent for every 1 psi drop in pressure of all four tires. Properly inflated tires are safer and last longer.

The proper tire pressure for your vehicle is usually found on a sticker in the driver’s side door jamb or the glove box and in your owner’s manual. Do not use the maximum pressure printed on the tire’s sidewall.

Fuel Economy Benefit: up to 3%

Use the Recommended Grade of Motor Oil

You can improve your gas mileage by 1-2 percent by using the manufacturer’s recommended grade of motor oil. For example, using 10W-30 motor oil in an engine designed to use 5W-30 can lower your gas mileage by 1-2 percent. Using 5W-30 in an engine designed for 5W-20 can lower your gas mileage by 1-1.5 percent. Also, look for motor oil that says “Energy Conserving” on the API performance symbol to be sure it contains friction-reducing additives.
Fuel Economy Benefit: 1-2%
*Estimates for fuel savings from vehicle maintenance, keeping tires properly inflated, and using the recommended grade of motor oil based on Energy and Environmental Analysis, Inc., Owner Related Fuel Economy Improvements, Arlington, Virginia, 2001
Kristin McMahon

MINI Countryman Open Air

by on June 7th, 2010 at 12:45pm in News

On June 8th in London, MINI will be rolling out the green carpet to welcome in a select group of guests and friends to enjoy a special musical and sensory experience. The night will culminate in a world-exclusive performance by megastar producer, Timbaland and U.S. country singer Michelle Branch. They will perform the world premiere of their new collabo single ‘Getaway’.

The evening will also include live painting performances by urban painters from STROKE Urban Art fair. STROKE shows urban arts from around the world and at this event their canvas will be a MINI. I can’t wait to see what it looks like when they are finished!

They have some pretty awesome work…

Check out more info on this event at the MINI Space Blog.

Kristin McMahon

June 3, 2010
By Mike Ramsey

DETROIT—Limited numbers of battery-powered cars are expected to hit American roads over the next 12 months, but a test of one electric vehicle is raising questions about how far drivers will be able to go before needing a recharge.

-A Mini E electric vehicle is driven during a media preview of the New York International Auto Show.

For the past year, BMW AG has leased about 300 electric Mini Cooper compacts to regular consumers in the New York metro area, New Jersey and Southern California. In a survey by BMW and in interviews, participants said they have been getting about 100 miles, or 161 kilometers, per charge—about a third fewer than BMW had expected.

“The Mini E was supposed to have a 156-mile range,” said Tom Moloughney, a Montclair, N.J., restaurateur who leased a Mini E. “But that only translated into a real-world range of 100 to 110 miles.”

The Mini E’s range estimate was based on a driving test used by the U.S. Environmental Protection Agency for generating fuel-economy ratings. The test didn’t reflect real-world conditions, said Dave Buchko, a BMW spokesman, who said that drivers found the range they got from the Mini to be enough for almost all of their needs. The EPA hasn’t signed off on using the test for electric vehicles and is working on a new methodology for them, said Cathy Milbourn, an EPA spokeswoman.

How far electric cars can go before their batteries give out is seen as a key factor in whether sales take off. Many U.S. consumers say they would like to drive electric cars but fear running out of power on the road.

Later this year Nissan Motor Co. is supposed to launch an electric car, called the Leaf, that the company says will go about 100 miles before needing a charge. That range was predicated on the same EPA driving test, Nissan said. The Leaf is part of an ambitious, $5 billion plan by Nissan and its alliance partner Renault SA to jump ahead in the electric car race. Nissan is building a battery plant and retrofitting an assembly plant to produce the Leaf in Tennessee in hopes of selling 150,000 a year starting in 2013 in the U.S.

Mark Perry, who leads Nissan’s product planning in North America, stands by the 100-mile estimate while acknowledging the actual range will vary depending on how people drive and other factors, such as the weather. Heavy use of the car’s heater or air conditioner will also reduce the range.

“You are going to see people who get more than 100 miles and people who get less than 100 miles,” Mr. Perry said. “The most impact on range really is how hot and cold you have set your interior cabin.”

Nissan’s Leaf will have a less powerful battery pack than the Mini E. The Leaf is slated to get a 24-kilowatt pack, compared to the Mini E’s 35-kilowatt unit.

General Motors Co. is planning on launching its Chevrolet Volt this year. It is supposed to get 40 miles before its power runs run down, but it has a gasoline-powered generator on board to recharge the batteries on the go. Other electric models from Ford Motor Co., Chrysler Group LLC and other manufacturers are expected to follow.

The Mini experience suggests that pinpointing the range of electric cars in real-world driving is a tricky matter. The best any driver reported was a range of 127 miles on a charge, according to BMW. Most others got 100 miles, and some less.

“The most I’ve ever gotten was about 104 miles,” said Greg Boyer, a 52-year-old attorney who lives in Laguna Beach, Calif., and leased the Mini E.

BMW is planning to come out with another test fleet electric vehicle called the ActiveE, based on a BMW 1-series, beginning next year that is expected to have a 100-mile range. For 2013, it plans to offer a full-production model of an electric car called the Megacity Vehicle that will use carbon-fiber body panels, which will make it lighter and require a smaller battery.

Several Mini drivers interviewed reported the car did well in stop-and-go city driving. But extended highway driving at speeds of more than 70 miles, or 113 kilometers, per hour—which requires constant, high output from the battery pack—cut the range. “If you were going 70 [mph] the whole time, you’d probably get a range of 60 or 70 miles,” Mr. Boyer said.

Some potential customers are concerned. “I’m hoping the Leaf is closer to 100 than 60, and maybe the car is a little bit lighter and the battery technology has improved from what Mini had done,” Mr. Boyer said. He also paid a $99 deposit to buy a Leaf when the car is available.

Mr. Moloughney has also put down $99 to reserve a Leaf. “I really hope they haven’t oversold the range,” Mr. Moloughney said. “If they start selling these cars and they run out of charge at 60 miles, Nissan is going to have a huge black eye, and it’s going to set them back as well as the whole EV [electric vehicle] industry.”