Kristin McMahon

Check out this article from Scott Burgess from the Detroit News… and build your own here!

2010 Mini Cooper has cult following for this fun, affordable daily driver
May 13, 2010

Is this car a marketing coup or the real deal? Iconic or ironic? The Mini is both.

This little car has created a cult-like following and die-hard fans with lovable attributes that would be considered detriments on any other car. Although it shares measurements and basic design elements with industrial-size refrigerators, people still consider Mini stylish. Its ride is bumpy and rough, but people call it sporty. While that “go-kart” feel in go-karts leaves your kidneys battered and your body sore, people clamor for more of it in the Mini.

People go on waiting lists to buy Minis, and there’s no reason to think this car will lose its popularity. Will someone tell me the punch line? I don’t get it. But I’m starting to. There’s something about the 2010 Mini Cooper that is charmingly indiscernible in the same way a Scottish accent sounds beautiful but is nearly impossible to actually understand.

The more I drove the Mini during a week of test driving, the more I started to understand why people love it. It’s different, it stands out, people walk up to you and ask you about it. No other car with a starting sticker under $19,000 strokes an owner’s ego as much as the Mini.

All cars are emotional purchases on some level or another, but the Mini is just more emotional.

Inside the Mini, you find yourself tempted to pull the emergency brake and see if you can power slide around the corner. Some cars just do that to you.

Practical, affordable fun

In many ways, the Mini defies expectations. It’s certainly practical, affordable and fun to drive. It also gets good gas mileage, hitting 28 miles per gallon in the city and 37 mpg on the highway.  The Mini defies criticism because it just feels like a smart, fun vehicle. It’s cute, it’s a thrill to drive, and dollar for dollar a nice car.


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